Our Purpose

  1. We believe that every organization, no matter size or budget, deserves and can benefit from high-quality communications.
  2. We have the expertise to help.

Planned. Purposeful. Strategic

Our Services

Puzzle Piece

Our issues management and strategic expertise will help you define your direction and build trusting relationships.

Strategic Planning | Communications Planning


Need to know the effectiveness of your communications and/or engagement efforts? We can help you assess your programs and give you actionable recommendations for improvements.

Communications Audits | Family Engagement Audits

Don’t let a crisis negatively affect your hard-earned reputation – we’ll be by your side, working with media and guiding you through the toughest situations.

Media Relations | Crisis Planning | Reputation Management


Too small for full-time public relations staff? Contact us! We have the skills and capacity to provide you with ongoing PR support.

Publications | Initiative Support | Writing/Scripting | Video Production

Dynamic professional development will inspire and inform with practical tips, real-world scenarios and plenty of opportunities for interaction.

Leaders | Employees | Families | Community

We’ll help you design and use social media tools and websites to your advantage while avoiding common pitfalls.

Social Media Planning | Website Design & Assessment | Digital Engagement

About Us

Betsy Overkamp-Smith, APR, is an award-winning public relations professional and former newspaper reporter/editor with extensive public school division, local government and non-profit experience.

Her skillset: crisis communications, media relations, project management, comprehensive and strategic planning, communications and family engagement audits, content development, editing, and professional development.

Senior Consultants

Sunshine Janda Overkamp, APR, Fellow PRSA, previously served as vice president of the Council on Foundations and senior vice president of the United Way of America and was named one of the most admired practitioners of non–profit public relations by PR Reporter. She has also served as a university administrator, professor and journalist.

Her skillset: non-profit marketing & communications, strategic planning, communications audits, writing and editing, and crisis communications.

Amy Colley, Ed.D., is the Executive Director of the School-University Research Network (SURN) at the William & Mary School of Education. She has extensive experience in K-12 education as a teacher, principal, central office administrator and assistant superintendent in both rural and suburban school divisions in Virginia.

Her skillset: school leadership, K-12 instruction and engagement, professional development, focus group and meeting facilitation, family communication, and data analysis.

Ronnie Showah started his career as a TV station graphic designer and soon was promoted to oversee design projects for over 30 TV stations nationwide. He transferred his talents to public schools and also is CEO of Rockfive Media, a digital communications firm that provides high-quality web and graphic designs for all budgets.

His skillset: digital design, website design and management, social media, analytics, accessibility, photography, and video production.