Betsy Overkamp-Smith, APR, is an award-winning public relations professional and CEO of BetsyOS PR LLC. Betsy has worked with school divisions, non-profits, and governmental entities, and assisted clients with strategic planning, communications assessment and evaluation, crisis communications, media relations, project management, branding, digital communications, and professional development.
As an Accredited Public Relations practitioner, Betsy has established herself as a trusted advisor to educational leaders across Virginia and beyond. Betsy maintains active leadership roles in professional organizations, including serving as Vice President of Public Relations for the Chesapeake Chapter of the National School Public Relations Association. This involvement ensures our firm stays at the forefront of industry trends and best practices while maintaining valuable professional networks that benefit our clients.
Through BetsyOS PR LLC, clients gain access to comprehensive public relations expertise backed by decades of successful experience in communications. Our firm stands ready to deliver strategic solutions that build trust, engage communities, and advance organizational objectives.
Senior Consultants
Sunshine Janda Overkamp, APR, Fellow PRSA, heads a consulting firm that specializes in strategic planning, marketing, communications audits and crisis communications.
She previously served as vice president of the Council on Foundations and senior vice president of the United Way of America. In these capacities, Sunshine provided onsite planning, audits and crisis consultation to private, family and community foundations and to local United Ways. She has also served as a university administrator, professor and journalist. Among her many honors are an Emmy from the Academy of Television Arts and Sciences and being named most admired practitioner of non–profit public relations by PR Reporter.
Sunshine has an MBA from Pepperdine University, a bachelor’s from Michigan State University and has done post-graduate work in management at Harvard University and in law at Marymount Manhattan.
Amy Colley, Ed.D., is the Executive Director of the School-University Research Network (SURN) at the William & Mary School of Education. She has extensive experience in K-12 education as a teacher, principal, central office administrator and assistant superintendent in both rural and suburban school divisions in Virginia.
Amy is an expert facilitator of focus groups and community meetings involving students, staff, volunteers and community members. She has a talent for ensuring all focus group participants feel comfortable, leading to conversations that result in honest feedback. She also has the skill-set needed to take collected input and distill it into actionable recommendations.
Amy has an Ed.D. and master’s degree from the College of William & Mary and a bachelor’s degree from Christopher Newport University.