Betsy Overkamp-Smith, APR, is an award-winning public relations professional with over 20 years of experience working with medium and small school divisions. Most recently as CEO of BetsyOS PR LLC, she has worked with small school divisions and assisted with crisis communications, media relations, project management, comprehensive planning, digital communications and professional development.

As a former newspaper reporter and editor, Betsy has an appreciation and understanding of news media and their coverage of public schools. She has worked extensively with local and national media both for routine and crisis communications and is able to quickly build relationships with reporters to the benefit of the divisions she serves.

Betsy served as an adjunct instructor at the College of William & Mary for the education department’s school public relations course and has acted as a guest lecturer for courses in human resources and leadership.

Sunshine Janda Overkamp, APR, Fellow PRSA, heads a consulting firm that specializes in strategic planning, marketing, communications audits and crisis communications.

She previously served as vice president of the Council on Foundations and senior vice president of the United Way of America. In these capacities, Sunshine provided onsite planning, audits and crisis consultation to private, family and community foundations and to local United Ways. She has also served as a university administrator, professor and journalist. Among her many honors are an Emmy from the Academy of Television Arts and Sciences and being named most admired practitioner of non–profit public relations by PR Reporter.

Sunshine has an MBA from Pepperdine University, a bachelor’s from Michigan State University and has done post-graduate work in management at Harvard University and in law at Marymount Manhattan.

Amy ColleyAmy Colley, Ed.D., is the Executive Director of the School-University Research Network (SURN) at the William & Mary School of Education. She has extensive experience in K-12 education as a teacher, principal, central office administrator and assistant superintendent in both rural and suburban school divisions in Virginia.

Amy is an expert facilitator of focus groups and community meetings involving students, staff, volunteers and community members. She has a talent for ensuring all focus group participants feel comfortable, leading to conversations that result in honest feedback. She also has the skill-set needed to take collected input and distill it into actionable recommendations.

Amy has an Ed.D. and master’s degree from the College of William & Mary and a bachelor’s degree from Christopher Newport University.

Ronnie ShowahRonnie Showah started his career as a graphic designer for a local TV station, and he later became creative manager, overseeing design projects for over 30 TV stations nationwide.

In 2013, he took his talents to a public school division and since then has managed social media accounts, designed and developed all school division websites, produced videos and photos, and designed a wide variety of digital and print collateral material. Ronnie possesses the usability and analytics interpretation skills necessary to determine the effectiveness of digital communications and ways to improve these tools.

Ronnie is also CEO of Rockfive Media, a digital communications firm that provides high-quality web and graphic designs for all budgets. Rockfive Media has worked on campaigns and projects for Busch Gardens, Colonial Williamsburg, Cox Communications, Poquoson City Schools, WJCC Schools Foundation and Local Voice Media, to name just a few of his clients. Today, Rockfive Media continues to work with many organizations on improving their branding, design and user experience.

Ronnie earned a BFA from Virginia Commonwealth University with a concentration in graphic design.